Mission and Vision 
The Media Communications Association-International (MCA-I) reaffirms our commitment to increase awareness of mission critical functions of media communications professionals and to support - in every stage of their career - those engaged in the profession. MCA-I's Strategic Plan, focusing association efforts through 2010, comprises three key initiatives: cultivation of partnerships; establishment of an industry university and online library and building a voice for
the industry.

These initiatives are underway with deliverables starting this year and a culmination to these efforts to come well before the end of the decade. They are works in progress, and we welcome your participation

Upcoming Events:

Past Events:

May 2008

Our panel discussion featured two speakers, each of whom viewed the show offerings from their own unique perspective:

• Sol Comerchero, Senior Account Manager for Pro Video from Anton/Bauer, who also demonstrated the new Stasis Flex camera mount and other new items from Anton/Bauer.
• David Danto, Director of Global Multimedia Engineering for Lehman Brothers, and IMCCA’s Director of Engineering Technology. David is also a columnist for IMCCA, author of an online review of NAB

April 2008:

To view an archived recording of our April meeting click here.

Making Sense of Web 2.0

March 2008

The Internet Technology Express Is Rushing Forward. Will you be left behind? Don't be!!!! Jo Stapleton of Kinesis Marketing spoke about “Making Sense of Web 2.0” at The Mansion, Fairleigh Dickinson University, 285 Madison Avenue, Madison, NJ   His workshop included discussion on: Second Life, widgets/gadgets, dashboards, social networking, user-generated content, RSS feeds, podcasts, multi-tech environments and mobile content.  If you don't understand all these terms, you need to view this presentation, because your audience probably does! View the archived video here

Our October 2007 meeting was:

It was the Event of the Fall!

MCA-I
North Jersey

proudly presented a second major forum on

A panel discussion with the heads of video studios of three major pharmaceutical corporations.

Bill VanderDecker, Merck & Co. Inc. 

Bill has worked in the Visual Communications field at Merck for 23 years. In his current role he is responsible for Photographic Services, Webcasting Productions and Video Productions. Recently restructured as a "Shared Service" function, the group's reach is now global. Prior to Merck, he worked in a similar capacity at the BOC Tech Center (formerly Airco). Bill has a B. S. degree from Rochester Institute of Technology. 

Ed Davenport, Hoffman LaRoche

Ed’s 44 years of experience in media began in video engineering at Fort Monmouth, NJ, He started at Hoffmann la-Roche in 1973, and was promoted to Director of Multimedia a few years later. He has been responsible for designing and building entirely new major facilities in all areas of media for at Roche’s headquarters in Nutley, as well as overseeing thei day-to-day operation. Ed has a degree in Management from Rutgers.

Ivan Nelson, sanofi-aventis

Ivan is Director, Multimedia Services at sanofi-aventis, where he has worked for the past seven years. Since starting his career as a freelance non-linear editor 13 years ago, he has gained increasing levels of responsibility in the corporate production setting and is now in charge of sanofi-aventis' Internet, Intranet and Corporate Branding activities. Ivan has a BA in Film Production from CUNY-Hunter College. 

Location: The Mansion, Fairleigh Dickinson University, Florham Park (Madison) Campus

Madison Avenue (Route 124), Madison, one mile east of Convent Station.

Special thanks to host and sponsor Prof. David Landau, Fairleigh Dickinson University, Dept. of Visual and Performing Arts

The Program

New Jersey is home to the headquarters of about one third of all the major US pharmaceutical companies. This vital and successful industry is essential to everyone’s health, as well as to the economy of our state, our country and the entire world. Our participating companies are among the top 10 in the world. Each maintains an active visual communications presence, not just in advertising to professionals and consumers, but on an internal level as well.

As we did last March, we had a “privileged” discussion among professionals. Topics included:

• departmental organization (in-house vs. freelance)
• the kind of work done within each company
• creative factors vs. content limitations
• the mix of scripted programs to “news” events
• equipment and facilities
• how changes in the pharmaceutical industry are affecting production and corporate communications
• the current political climate relating to the industry, and much more.

Also, as before, our panel answered questions from the audience – for some this was the best part of the evening!

Did you miss October's great meeting on Independent Filmmaking? You can watch it here. Just go to our Video page. 

Our "Summer Wrap Party"  was held on  June 19 and featured lots of picnic food and LOTS of networking opportunities. Over 200 media professionals from 14 New Jersey organizations attended.  

Read a review of our recent  meeting: "Corporate Production in the Pharmaceutical Industry." (And here's another review.)

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