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Mission
and Vision
The Media Communications
Association-International (MCA-I) reaffirms our commitment to increase
awareness of mission critical functions of media communications
professionals and to support - in every stage of their career - those
engaged in the
profession. MCA-I's Strategic Plan, focusing association efforts
through 2010, comprises three key initiatives: cultivation of
partnerships; establishment of an industry university and online
library and building a voice for
the industry.
These
initiatives are underway with deliverables
starting this year and a culmination to these efforts to come well
before the end of the decade. They are works in progress, and we
welcome your participation
Upcoming
Events:
MARK YOUR CALENDARS: MAY 20, 2008
MCA-I North Jersey's
Post NAB Panel
Fairleigh Dickinson University
Madison Avenue
Madison, NJ
More details to
follow soon.
Past Events:
April 2008:
To
view an archived recording of our April meeting click here.
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New
Jersey Advertising
Club
Where is Marketing Now?
REGISTRATION FORM April
23, 2008 - 5:15pm at the Morris Museum
Four
Easy ways
to register
Online: www.njadclub.org (Credit
card
payment only.)
Phone: 201-998-5133
Fax this form to: 201-998-7839
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Mail: via
regular mail:
New Jersey Advertising Club
199 Prospect
Avenue, PO Box 7250
North Arlington NJ 07031-7250
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____________________________________________________________________
Informal Name for Badge
_____________________________________________________________________________
Name
_____________________________________________________________________________
Title
_____________________________________________________________________________
Company
_____________________________________________________________________________
Address
_____________________________________________________________________________
City
State
Zip Code
____________________________
_____________________________________
Telephone
Fax
_________________________________________________________________
Email
Registration
Fees
q NJADClub/PRSA/MCA-I Members $25
advance registration $30
at door
q
Non-Members - $30 q
Full-time Students - $20
__________________________________________________________________
For multiple registrations, please duplicate this form.
q
Send Membership Information
Please
indicate your payment option:
q Check: payable to
New Jersey Advertising Club
q Credit Card: qAmerican
Express qMasterCard qVISA
Cardholder
Name _____________________________________________________________
Card Number
______________________________________________________ Exp.
Date ___________
Cardholder
Signature _______________________________________ Amount to
charge $____________
All reservations are
considered billable unless cancelled 48 hours in advance. No
entrance permitted without payment.
__________________________________________________________________________
New Jersey Advertising
Club REGISTRATION FORM
● t: 201-998-5133
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(Click
Here to view the live webcast of the meeting)
We are broadcasting our meetings via live streaming
video. Please feel free to "tune in" here.
Please join in the online chat  room during the meeting.
If you're
not already signed up to receive email announcements from
MCA-I North Jersey, please feel free to do so. subscribe-newsletter@mca-inj.org
or contact Dave Sica: dave@mca-inj.org
Having
trouble viewing the video here? Try here: 
Making Sense of
Web 2.0
March 2008
The
Internet Technology Express Is Rushing Forward.
Will you be left behind?
Don't be!!!!
Jo
Stapleton of Kinesis
Marketing spoke about “Making Sense of Web
2.0”
at The Mansion,
Fairleigh Dickinson University, 285 Madison Avenue, Madison, NJ
His workshop included discussion on:
- Second
Life,
- widgets/gadgets,
- dashboards,
- social
networking,
- user-generated
content,
- RSS
feeds,
- podcasts,
- multi-tech
environments and
- mobile
content.
If you
don't understand all these
terms,
you need to view this presentation, because your audience
probably does!
View
the archived video here 
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Our
December 2007 meeting:
Joint
Holiday Networking Event
Over 250 New Jersey Communications Professionals Celebrated the Season
Together!
Our
October 2007 meeting was:
Corporate
Production in the Pharmaceutical Industry
AND
IT SOLD
OUT!
It
was the Event
of the Fall!
Tuesday, November 13th, 2007
at 6:30 PM
MCA-I
North Jersey
proudly
presented a second
major forum on
Corporate
Production
in the
Pharmaceutical Industry
A
panel discussion with the heads of video studios of
three major pharmaceutical corporations.
Bill VanderDecker, Merck
& Co. Inc.
Bill has
worked in the Visual Communications field at Merck
for 23 years. In his current role he is responsible for
Photographic Services, Webcasting Productions and Video Productions.
Recently restructured as a "Shared Service" function, the group's reach
is now global. Prior to Merck, he worked in a similar capacity at the BOC Tech Center
(formerly Airco). Bill has a B. S. degree from Rochester Institute of
Technology.
Ed Davenport, Hoffman LaRoche
Ed’s
44 years of experience in media began in video engineering at Fort
Monmouth, NJ, He started at Hoffmann la-Roche in 1973, and was
promoted to Director of Multimedia a few years later. He has
been responsible for designing and building entirely new major
facilities in all areas of media for at Roche’s headquarters in Nutley,
as well as overseeing thei day-to-day operation. Ed has a degree in
Management from Rutgers.
Ivan Nelson, sanofi-aventis
Ivan
is Director, Multimedia Services at sanofi-aventis, where he has worked
for the past seven years. Since starting his career as a freelance
non-linear editor 13 years ago, he has gained increasing levels of
responsibility in the corporate production setting and is now in charge
of sanofi-aventis' Internet, Intranet and Corporate Branding
activities. Ivan has a BA in Film Production from CUNY-Hunter
College.
Location:
The Mansion, Fairleigh Dickinson University, Florham Park
(Madison)
Campus
Madison
Avenue (Route 124), Madison, one mile east of Convent Station.
Special
thanks to host and sponsor Prof. David Landau, Fairleigh Dickinson University,
Dept. of Visual and Performing Arts
The
Program
New
Jersey is home to the
headquarters of about one third
of all the major US
pharmaceutical companies. This vital and successful industry is
essential to everyone’s health, as well as to the economy of
our state, our country and the entire world. Our participating
companies are among the top 10 in the world. Each maintains an active visual
communications presence, not just in advertising to professionals and
consumers, but on an internal level as well.
As
we did last March, we had a
“privileged” discussion among professionals. Topics
included:
- departmental
organization (in-house vs. freelance)
- the kind of work
done within each company
- creative factors
vs. content limitations
- the mix of
scripted programs to “news” events
- equipment and
facilities
- how changes in
the pharmaceutical industry are affecting production and corporate
communications
- the current
political climate relating to the industry, and much more.
Also,
as before, our panel answered questions from the audience
– for some this was the best part of the evening!
A catered
buffet dinner was served. The
program began shortly after 7:30 and the presenters graciously stayed
around even after the meeting was over to answer questions from those
in attendance.
Did you miss October's great
meeting on Independent Filmmaking? You can watch it here. Just go to
our Video
page.
Our "Summer
Wrap Party"
was held on June 19 and featured lots of picnic food and LOTS
of
networking opportunities. Over 200 media professionals from 14 New
Jersey organizations attended.
Read
a review of our recent meeting: "Corporate Production in the
Pharmaceutical Industry." (And here's another
review.)
Sign
up for the MCA-I North Jersey email list to receive notices
about upcoming events.
(Just
send us an email and we'll add you to the list! You can unsubscribe at
any time.)
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